Spirits For Change

Organized in 2020, Spirits For Change is our new initiative to show support for causes that are important to us and our community.

Black Lives Matter
June, 2020

In June of 2020, the BLM movement gripped our country on the heels of George Floyd’s death and the protests it sparked. As a way to speak up and show our support, we created limited edition t-shirts and rocks glasses with BLM messaging. 100% of net proceeds were donated to the Boston chapter of Black Lives Matter, whose mission is to eradicate white supremacy and build local power to intervene in violence inflicted on Black communities by the state and vigilantes.

photo credit: www.bananamasher.com
photo credit: www.bananamasher.com
photo credit: www.bananamasher.com

The Restaurant Strong Fund
December, 2020

COVID-19 had a devastating effect on our local restaurant and bar scene. Unable to open their doors for months on end, many were forced to shut down indefinitely. Feeling compelled to help our fellow industry friends and family who were still struggling, we decided to support The Restaurant Strong Fund, which provides grants to restaurant owners and employees. We created and sold a bottled cocktail, “The Last Call”, and donated all net proceeds to the organization.

The Boston Alliance of Lesbian Gay Bisexual Transgender Queer Youth
June, 2021

When pride month hit in June of 2021, we knew exactly how to show support for our LGBTQ community. In addition to the obvious fun rainbow swag, we wanted to do something super special this year: Pride Gin! It’s a limited edition version of our flagship gin draped out in rainbow attire. It was an easy choice to donate proceeds to BAGLY, The Boston Alliance of Lesbian, Gay, Bisexual, Transgender, & Queer Youth. It’s a youth-led, adult-supported social support organization, committed to social justice and creating, sustaining, and advocating for programs, policies, and services for the LGBTQ+ youth community. 

The Women’s Foundation of Boston
June, 2022

When Kristen from Giuliano Design Co. reached out to us about partnering on a project, we had the perfect theme in mind: Women & Whiskey! It’s a topic we’ve always wanted to shed light upon – creating a safe space for women to learn about and enjoy whiskey. We gave the concept to Kristen and she quickly worked her magic to create bold, eye-catching prints that got the messaging across. 100% of net proceeds will be donated to The Women’s Foundation of Boston, who invests in projects that promote the economic advancement, leadership, and well-being of women and girls in the Greater Boston area.

Campaign for Southern Equality
June, 2023

The Campaign for Southern Equality is working to build a South where LGBTQ people are equal in every part of life. Though we typically support local organizations, we decided our friends in the south needed our help more than ever this year in its fight to tackle trans youth rights. The Campaign for Southern Equality founded the Southern Trans Youth Emergency Project which provides rapid response support – including emergency grants and patient navigation – directly to the families of trans youth who are impacted by anti-transgender healthcare bans in the South. $10 from each pride tee will be donated to the Campaign for Southern Equality.


Which local organizations are important to you? Email us, we’d love to hear from you.